Cover letters, some believe that they are important by providing information that may not be effectively expressed through a resume while others see them as a waste of time with little or no benefit. This article is not to showcase the arguments of both sides when in all honesty it is up to each hiring manager. A cover letter should entice the hiring manager to look further into your application. It?s a way to persuade and engage. General rule of thumb: if one is required or asked for, provide one.
The question posed here ?how do you write an effective cover letter??
- Captivate with the first sentence.
Make sure your opening is geared toward the employer and position you are applying for.
Example? Your need for a PR Associate with publishing experience is an excellent match to my ?..
- Make a personal connection.
You can communicate more personally than you would on your resume. Use this space to tell a personal story portraying why you are the best candidate.
- Follow the ?Don?t?Overuse ?I? Rule?.
You may have heard this of this rule without understanding the reason behind it or this may be new to you. One of the biggest reasons for this is to avoid coming across as a ?know it all? and self-centered.
- Showcase your accomplishments.
One reason for a cover letter is for the company to learn how you will benefit their business. You want to let the employer know what attributes you can bring to the company. Overusing ?I? on a cover letter can actually lead to the opposite effect.
- There is no ?I? in ?TEAM?
Hiring managers want to know you are a team player. Don?t allow the cover letter to only showcase your accomplishments. This can easily come off the wrong way. Be sure to touch base on projects you?ve collaborated on or spearheaded.
For more tips on how to write an effective cover letter, click here.
Use your cover letter as a method of influence and persuasion. It must be unique, inviting, compelling in order to lead the hiring manger to review your resume and call you in for that interview.
Source: http://www.thejobpyramid.com/2012/11/26/tips-for-an-effective-cover-letter/
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